TRI DUC ENGLISH ✦ ACADEMIC EDGE UNIT 5 · EXTENDED MASTERCLASS The Business World Enterprise · Finance · Employment · Market Dynamics 💡 Pro Tip: Trong IELTS Writing Task 2, chủ đề Doanh nghiệp (Business) đòi hỏi các từ vựng thể hiện sự chuyên nghiệp (Corporate vocabulary). Tránh dùng "make a company" (hãy dùng set up / establish ), tránh dùng "get money" (hãy dùng generate revenue ). Di chuột vào các từ màu cam để xem định nghĩa. A. Enterprise and Expansion A business journey begins with an idea. An entrepreneur is someone who is willing to take risks to set up or establish a new company. SMEs vs Multinationals: Small and Medium Enterprises (SMEs) operate locally, whereas a multinational corporation has offices and factories worldwide. To launch : To introduce a new product or service to the public. Market share : The percentage of total sales an organization has in a specific industry. To merge : When two companies agree to join together to form a larger one. A takeover : When one large company buys out a smaller competitor. B. Financial Success and Failure The ultimate goal of any commercial enterprise is to make a profit. Understanding the terminology of financial health is crucial. 💰 Revenue : The total amount of money brought in by a company's operations. 📈 Lucrative : A highly profitable business or market (e.g., the lucrative tech industry ). ⚖️ To break even : To reach a point where expenses and income are equal; making neither a profit nor a loss. 📉 To go bankrupt : To completely run out of money and be legally unable to pay off debts...